Healthy Hippo

Healthy Hippo creates low-sugar candy that’s naturally sweetened with monk fruit. Their challenge? Bringing more fun to their brand on social media. The solution: Through engaging and trendy content, I helped increase brand awareness and grow their online community.

The results (first 3 months)

+5% engagement increase

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+4.6% content interactions

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+45.5% increase in impressions.

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+5% engagement increase ❀ +4.6% content interactions ❀ +45.5% increase in impressions. ❀

Static Posts

  • Bold yellow text on a pink background reads, "The time has come."
  • "Healthy Hippo bingo card featuring various activities related to Healthy Hippo candy, including sharing candy with a friend, trying every flavor, following on Instagram and TikTok, purchasing through the website, and more. A hippo illustration and candy image are included."
  • Packets of Healthy Hippo gummy candies in various colors, including yellow, pink, and orange, displayed in a green basket.
  • Flowchart titled 'Which Healthy Hippo flavour are you?' with choices between free groceries or vacations, personal trainer or chef, and snorkeling in Hawaii or Disneyland, leading to different candy bag images.
  • A person in a blue and white jacket and black cap, sitting among others, appears thoughtful. Text above reads: "Dreaming about what snack to have later (Healthy Hippo candy 😉)" on a pink background.
  • Text saying "We need your help!" in orange on a blue background.
  • Scattered packages of "Healthy Hippo" cola bottles candy, with red and yellow design, featuring a hippo graphic. Text highlights plant-based and monk fruit sweetening. Non-GMO Project Verified label visible.
  • Bold text on a red background stating, 'We have exciting news!'
  • Collage of plant-based products including spreads, gummies, and sauces with text "plant-based giveaway" on a blue background.

Short-Form Videos

Content Captions

Instagram post by healthyhippocandy promoting their products at Whole Foods Canada, mentioning Healthy Hippo and including a winking emoji.
Screenshot of a post by 'healthyhippocandy' from 10 weeks ago. The text reads: 'Our official ins and outs for 2025... who’s with us?!' followed by a pink heart emoji and a person raising hand emoji.
Social media post by healthyhippocandy advertising low sugar, fiber-rich candy with gut healthy kombucha, including a woman raising hand emoji.
Instagram text post from healthyhippocandy encouraging users to guess which flavor is returning, with emojis indicating excitement and curiosity.
Instagram post promoting a sale on Sour Hippos candy by healthyhippocandy, offering 30% off.
Instagram giveaway post offering plant-based products, including Healthy Hippo candy, BeeMindful Hunnie honey, and Avafina Organics cheese spreads. To enter, follow designated accounts and tag friends in comments. Each comment counts as an entry.
Text promoting the return of cola bottle candies, described as a mix of nostalgia and deliciousness, available at healthyhippo.ca.
Promotional text from healthyhippocandy offering a 30% discount on Sour Hippos with a link to their website, healthyhippo.ca, and two heart emojis in orange and blue.
Text from social media reads: "healthyhippocandy 6w They not like us (solely sweetened with monk fruit 🤗✨🤷‍♀️)"
Instagram post from healthyhippocandy promoting low-sugar candy for a Valentine’s Day charcuterie board, featuring a pink heart emoji.
Instagram post by healthyhippocandy about candy grams for Valentine's Day, featuring a playful rhyming message highlighting the brand.
Screenshot of text stating 'healthyhippocandy 5w Healthy Hippo candy restocks '
Instagram post by healthyhippocandy with emojis, reminding to enjoy a sweet treat, featuring smiling, heart, and lollipop emojis.
Instagram post mentioning a candy jar with low-sugar candy from @healthyhippocandy, including heart and smiley face emojis.
Social media post from healthyhippocandy with the text 'WEEKEND FLASH SALE! What flavors are you getting??' and heart and candy emojis.