Poptastic

Poptastic creates non-GMO popcorn that’s popped in avocado oil. (P.S. Honey Salt is my favorite!) Their challenge? Building their newly launched brand and following on social media. The solution: I create a variety of content to support their strategy, including retailer promotions, giveaways, trends, and recipe content—helping attract new followers and establish a strong brand presence online. Within six months, I increased their Instagram followers by 66.8%.

Static Posts

  • Collage of road trip essentials including snack bags, laptop, Kindle, pillow, headphones, and travel mug on a blue background with text "Road trip essentials."
  • Text conversation and image showing a shopping basket with Poptastic kettle cooked popcorn bags.
  • A meme featuring a woman glancing sideways with text above saying, 'When someone says they don't like to eat popcorn while watching a movie.'
  • Various snack packages from Poptastic and Remix Snacks against a cloudy sky background, featuring a giveaway announcement.
  • Image showing six different colorful popcorn and snack combos from "Poptastic." Options include: A) Black Sea Salt popcorn with pretzels, B) Buttah For Days popcorn with chips, C) Gingerbread Latte popcorn with cookies, D) Canadian Cheddar popcorn with crackers, E) Honey Salt popcorn with chocolate, and F) Peppermint Mocha popcorn with candy canes. Title asks which combo you'd choose.
  • Shopping basket containing a bag of Poptastic kettle popcorn, two small pumpkins, and a bouquet of yellow flowers.
  • Poptastic Bingo Card with activities like buying from the website, eating while watching a movie, following on TikTok, and trying all flavors. Includes popcorn illustrations and an avocado icon.
  • Bags of Poptastic popcorn in Gingerbread Latte and Peppermint Mocha flavors, resting on a festive background with ornaments and tinsel.
  • Poptastic and Game Changer snacks displayed for a giveaway, including various flavors of Poptastic popcorn and Game Changer chickpea bites.

Short-Form Videos

Content Captions

A giveaway announcement from poptasticpop for a chance to win a snack bundle including popcorn and freeze-dried fruit. Participants must follow poptasticpop and ohmefoods, and tag a friend in comments to enter. The contest ends April 9, 2025, and is
Text reading 'Road trip essentials for spring break! What would you bring?' with a popcorn emoji.
Text wishing Happy St. Patrick's Day with emojis of a green heart, clover, and sparkles, followed by a question about celebrations.
Announcement of a collaboration between Poptastic Pop and Hardbite Chips, available at Save-On-Foods. The products are made in Canada with avocado oil.
Instagram post promoting shopping at Whole Foods Canada, featuring Poptastic Pop and Hardbite Chips for spring gatherings, with emojis: sun, sparkle, popcorn, and potato.
Text about making a holiday snack platter with Peppermint Mocha popcorn, dates, roasted almonds, dark chocolate, and peppermint candy canes.
Social media post mentioning a username and discussing midweek movie nights, including a popcorn emoji.
Text promoting a popcorn snack with playful emojis and hashtags #groceryfinds, #healthysnack, #popcornsnack, #canadianbrand.
Popcorn-themed Valentine's Day message promoting a charcuterie board with Honey Salt popcorn for a movie night snack, accompanied by popcorn and heart emojis.
Instagram post text promoting a snack platter with popcorn, veggies, and queso dip for watching a sports game, accompanied by football and popcorn emojis.
Text from social media post promoting healthy groceries at Whole Foods Canada, mentioning Poptastic popcorn, with a smiley face and popcorn emoji.
Text promoting Poptastic popcorn made with non-GMO corn and avocado oil; suggests pairing with kombucha for a healthy snack.